Whether you’re small business or a mompreneur like myself you will be asking as you enter the world of social media…… how many times should I post on social media.
Now that question can become even more loaded if were to ask how many to post on a specific social channel.
Well like everything else, it depends.
It depends on your goal on social media.
Although there are basic “rules of thumb” that can change every six months to a year;
posting on social media is very similar to networking.
Why do I say this, because in networking you have to find a balance between how much business you talk about and how much of your “personal” self you share.
Social Media for business as we know is a very different place than social media as a consumer (or what people like to call “social media for fun”).
How many times you posts depends on what is your business goal.
Further the real question should be WHAT do you post.
Depending on the industry you’re working in, it is possible to post once a day but that one post is such a HIGH VALUE post you only need to post once a day.
Also factors like whether you’re supporting your posting with advertising also plays a role in the question on how many times to post on social media.
Check out some of my other thoughts on this topic in the video below.
And if you’re interested in developing your own social strategy or need help doing that then schedule a strategy session with me today.