3 Reasons Why A Homeschooling Mom Should Blog
Do you work from home and are currently running your own business? If so, consider this a PSA: you need to start blogging!
I know what you may be thinking, “Blogging? Why would I do that? I’m busy running my business.” Or you may be thinking, “I don’t even know how to start blogging!” Listen, blogging isn’t nearly as complex as you may think it is and can be really beneficial to the work-from-home mom.
If you’re curious how blogging could help you and your business, here are three reasons why a homeschooling mom should blog.
Establish a Digital Footprint
As a homeschooling mom, who runs her own business, you’re most likely a multitasking queen—but even the most diligent of moms can feel weighted down by the idea of adding yet another project to her list.
Let me assure you: blogging is beneficial. When searching your name or your business online, if a customer discovers your blog, it’s going to drive traffic to your business and ultimately boost all that effort you’re already putting into your small business.
One thing I want to stress, though, is that you need your own website when blogging. There are a lot of people who will tell you that you don’t need your own website because there are plenty of social media pages you can promote your work for free, but don’t listen to them!
Social media platforms like Facebook, Pinterest, Tik Tok, and several others take ownership of all your content. That’s right! Every great photo you post, every reel or short video on your profile page isn’t really yours, they belong to the website owner.
Don’t get me wrong, social pages are great for getting your brand out there, but those platforms should not be where the meat of your info lives. Remember, more followers are great—but you can’t take a “like” or a “heart” to the bank.
Plus, not only does owning your own website mean that everything you post on it belongs to you; but, running your own blog, on your own page, will give potential customers a sense of legitimacy when considering purchasing from you. Blogs, offer a potential customer or client a great sense of who you are—and you know the old saying! If a customer knows who you are, they’re more likely to like you. And if they like you, they’re more likely to trust you—and that will lead to an increase in sales for your small business. This is known as the “know-like-trust factor.”
Maintaining a blog doesn’t just showcase your online business—it brings value to your audience—and value is extremely important to any business!
Providing tips, listicles, or insider information that is relevant to your clientele’s interests, both allows you to better identify your audience and increase your know-like-trust factor at the same time. Blogging also helps answer the question, “what do I blog about?”
And, as mentioned, when potential customers search your business name on the web, what they see on the results page can seriously impact your chances of making a sale. Think about it! Regardless of what service or product your business is selling, you’re fighting for the attention of your audience with at least one other business. And if your competition only sells to their audience, instead of caters to them, you’ll have the upper hand.
If you watch the video below you’ll get an understanding of why my partner and I absolutely think blogging is essential.
Generate (additional) Income
This is probably one of the best ‘selling-points’ when it comes to why you should start a blog. Not only does blogging increase traffic and sales to your already established small business, but you can also earn extra income through running a blog itself.
The first way is to run ads on your page! If you’re a WordPress user, then there are plenty of advertising plugins to help you automate the process to some extent. That being said, don’t run too many ads alongside the pages of your blog.
Even though more ads mean more chances you can earn money—more ads can have the opposite effect by turning an audience member off from a busy looking page or too many ads. This can lower your overall conversions and possibly even mar your business’s reputation, so don’t go too crazy!
Another way to earn money with your blog is to do sponsored posts. There are a lot of brands out there that are looking for exposure and are willing to pay you for it. However, make sure that whoever you work with is relevant to your brand, tone, and beneficial to your audience. If the tone of that other business is totally opposite to what you and your audience stand for, you could lose a lot of potential clients.
That being said, sponsored posts that do fit in line with your audience can serve potential clients by exposing them to a brand that they may like, thus adding value. Not to mention, sponsored posts have the added benefit for you by helping expand your network. Partnering with a brand that fits with in your sphere also helps you build a relationship with an entire other business and their audience.
The Take Away
Give your business and your income a boost by running your own blog! Think about how great it would be to drive traffic to your business, increase your brand awareness, and earn a little extra income—all while your kids are in history “class.” Running your own business is hard, and being a mom is even harder—but a blog can make life a bit easier. Learn the skills needed today to get your blog website up and running.