I’ve been in the online marketing realm for a little while now and I’ve seen this model over and over again.

It’s pretty much like babies in the first few months of life.

Recently I was chatting with a friend who is due to give birth at any time now and she was talking to me about creating a feeding schedule.

I told her you’ll figure it out.

Feeding, changing and sleeping patterns of new born babies may vary but what I found was that once they (meaning the child) found their rhythm it wasn’t going to change any time soon.

The basic formula is feed – sleep for two hours – wake up – poop – feed – sleep for two hours.

Rinse and repeat!

So no need for a spreadsheets and models to track data.

Babies have been doing this for the last millennium. That pattern will never change unless you give birth to an alien.  (and I don’t mean an illegal one)

Similarly with online marketing there’s a pattern of how you do business.

It’s the same pattern.

Visitor to website

Visitor sees capture page

Visitor enters information on capture page

You follow up with visitor.

Website —->>> Capture Page —->>>> Email follow up.


This model hasn’t changed in the last 10 years and we don’t really know if it will.

In the video below I share with you these three fundamental components of online marketing and why you should START with these rather than a Facebook or Twitter account!

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I’m Hilary De Freitas
The Marketing Mom
My Mission:  to bring as many moms back home and still earning a living!
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My goal here is to help you learn how to market and build a successful business online around your children
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Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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