Now as a blogger I understand the importance of blogging for building my own personal brand etc.

If you don’t know the importance then you should check out Module 1 of this blogging course that I purchased last year!

But many businesses don’t realize that they also should have a blog and maintain that blog with valuable content for their customers.

Now I’m not talking about large businesses. I’m talking about your small business.

If you’re a small business owner and you have a desire to be the next Google or Apple, then you need to do what they do.

One of the many things that larger companies have started doing is creating and maintaining a blog.

Why is that?

Well here are some of the reasons.


1. Blogging Helps You Gain Customers at a Lower Cost

If you’d like to “acquire” customers at a lower cost, then you need to be blogging.

Now everything has a price. But when we say “cheaper” we mean dollars and cents.

It’s cheaper to write a blog than it is to run an ad campaign for a month.

It may take you more time to write a blog.

But if you learn the basics of blogging and how you can do this in less than an hour a day, then you’re on your way to gaining new customers.

2. Blogging helps Increases Website Traffic and Subscribers

Blogging is all about content. And people are looking for content.

People aren’t really look to buy anything. They’re looking for advice on what to buy.

If I wanted to buy I’d just go to amazon.

But most times I go to Google and I search for what I think I want to buy.

The reason being – I want to know what others are saying.

And quite frankly I have no faith in product reviews on the sales page!

I would rather read a blog or watch a video from someone who knows the product and can give me more information.

So as a small business owner providing some kind of service you need to educate people

through your blog about what your services can do for people.

3. Increases Sales


Statistics are showing these days that people are making more money because a person either watched a video or read a blog about their product.

The key point here again – Information – is what consumers want.

And it’s not only about creating your own content it’s also about sharing valuable content. 

4. Builds Brand Awareness

Blogging is your voice!

It gives you the freedom to build you.

And when I say build I mean, you’re the next Freedom Towers, kind of build.

Brand awareness is really important when selling anything.

I don’t know why I buy Huggies for my daughter, other than I love the brand and I know the brand.

So people need to know who you are and what you are about.

This can get pretty expensive if you rely on ads.

But if you blog everyday or even every week and then share these blogs everywhere,

soon you’ll be noticed and people will start to recognize your brand.

5. Educates Visitors and Customers

Blogging is a form of education.

It is not a form of selling. But it can lead to sales.

But what does happen is that once you blog about your products and services from the stand point of educating, what you are in fact doing is raising the interest of your visitors and they may very well become customers.

If you’re an entrepreneur and you’re ready to learn how to blog the step by step easy way join me in this amazing mastermind group! 

I’m Hilary De Freitas
Online Marketer, Operational Nerd and Mom
My goal here is to help you learn how to market and build a successful business online.


Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

    11 replies to "5 Reasons Why Blogging is So Important"

    • […] posts weekly just isn’t my thing (although I have written about the importance of blogging in this article). I want to engage with my followers in a way that truly matters to them. That’s why I use images […]

    • Erik Christian Johnson

      Awesome post, Hilary! Blogging is today’s business card. People want to find blogs with authority so they can make informed decisions. Prospects from search engines are already looking for what you offer, so the leads are even better. There is no better feeling than having hundreds of visitors come check you out from around the world, 24/7. Thanks again!

      • Hilary

        Erick! Very true. I like how you referred to blogging as the “today’s business card”.
        Thanks for stopping by.

    • jeff beeman

      Great break down Hilary! … If i wasn’t already a blogger I would be heavily considering it after reading this material!

      • Hilary

        Jeff that’s really good to know. I think every business needs a blog.

    • Ruthanne

      Excellent points, Hilary. It’s also a massive help to join the blogging course you referenced. I did. It’s fantastic!

      • Hilary

        Very true Ruthanne, sometimes you need a helping hand and we both know this blogging course has done wonders for our blogging for business.

    • Rachel Reed

      I agree with everything you said about blogging, especially Brand Awareness. Great article.

      • Hilary

        Thanks Rachel, for your comments.

    • DrWixy

      You are so right. Time is money, but even at an hour a day to blog, it’s still cheaper than buying ads. And, we are definitely living in an information/service age. Although we have a ton of information at our fingertips, it takes time to weed through all that info, so readers want quality info and easy, quick access to it.

      Thanks for the reminders. I definitely needed them.

      • Hilary

        Glad I was able to help. I’ve been learning myself that blogging is a better option to advertising 😉 We have to live to learn. Thanks for stopping by.

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