The birth of a company comes hand in hand with the birth of a personal brand.

It doesn’t really matter if you’ve begun working on improving your brand or not, your brand is probably out there and you don’t even know it.

Looking at most large companies, there’s a trend that suggests that to succeed you’ll need a larger than life brand.

But how do you even get there? Here’s how! I discuss these 7 ways in the video below. Check it out below.

1. Get in the Mindset that You ARE a Brand

When getting in this mindset, consider Apple. When you think of Apple, what do you think of? What do you want people to think when they hear your company’s name?

Do you want them to think of futuristic technology or do you want them to think of a homely carpet store? Once you’ve got that in mind, you’ll know how to market yourself well.

2. Track Your Online Presence

Google yourself.

From the results you get, you can build. Set alerts that tell you when your name is beginning to pop up more often, perhaps you could Google yourself twice a day in order to check up on it.

The more your name pops up, the more people are going to see you. (Disclaimer: If you have a common name, add your middle initial or your full middle name to differentiate yourself.)

3. Make a Personal Website

Your website doesn’t have to have complex moving parts, it can be as simple as a resume and a short bio.

Although the more professional your website is, the more likely it is to attract viewers, just having a website is a huge step towards success.

What other way will people be able to discover your company?

4. Find Ways to Produce Value

Have you ever had a situation in which you noticed someone from a large company tweeting about something totally unrelated to them?

It probably makes you think, Oh Boy, I wonder why he felt the need to let us know that he really enjoyed his Campbell’s Chicken soup today.

Stay in line with your brand, which will in turn create more value.

Don’t post just whatever you’re thinking or feeling, post about different technologies if you’re a tech company. Speaking of Twitter.

5. Think Before You Post

Don’t post random things on your Twitter or Instagram.

The people who follow your company are not interested in your life or what you did that day. (well not everyone)

Don’t post too liberally, and definitely don’t over-post.

Try to stay professional and adult when you post, don’t divulge anyone who comments something mean by responding to them.

Now I’m not saying be boring, but keep it clean, keep it above board!

6. Become Friends with Other Brands

What college did you attend?

Are any other alumni also in business?

Are they successful?

If you can answer yes to those three questions, you’ve got a beautiful start. Join groups, find alumni from your college, and branch out.

The more powerful allies you can associate with, the better off your company will wind up being.

7. Reinvent and Tell a Story

What’s your story? How did you get to where you are now, and why did you begin your company? These are all important questions that will better your personal brand.

Having an inspirational story will help to inspire those who are investing in the company and will also do wonders in getting your name out there. Not only that, but you should always evolve. Never stay in one place, always make progress reinvent.

I hope these 7 ideas are going to help you boost and improve your brand!

Ready to start getting support in your digital marketing strategy? Book a call with me today.


Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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