Aren’t you just fed up with social media?

It’s all people seem to talk about nowadays.

In fact, there were about 3.196 billion active social media users in 2018.

Social media gurus view social media as a marketing goldmine.

Many businesses follow their advice and create a social media presence expecting to get results.

And most of them do. 


Social media impacts ROI in many ways across industries. 

David Moth recounts how BT, one of the largest multinational telecommunication companies, used social media to save £2 million per year. They did this by enhancing the customer service experience through routing 600,000 contacts through social media instead of call centers. 

Network marketers may think that social media removes the impact of in-person communication. They are right in some respects. However, social media helps network marketers reach more customers in a shorter time frame. Compare winning 50 customers per day using social media with winning 10 customers through door-to-door sales in a month!  

More people are entering the network marketing niche. Kim Garst estimates that 85 percent of US women who earn six figure incomes are in the network marketing industry. The winners understand the value of social media for network marketing success. Kim shares the story of Stacy Stevens, a leading health and wellness network marketer, who built an “organization of over 58,000 people with over 1.8 million in sales” in just 22 months.    

Traveling From Miami to Las Vegas Without Air Conditioning (AC)

Image Source: Averie Woodard

There’s an analogy I like to use when discussing the value of social media for network marketing. One of my friends once vividly described to me her experience travelling from Miami to Las Vegas without AC in the summer. It was one of the most uncomfortable journeys. She achieved her goal of getting there safely but the discomfort created an unpleasant ride.

You can build a successful network marketing business without social media. It just won’t be the most comfortable ride. Social media provides your network marketing business with a competitive advantage. Learn how to use it well and it’s like cruising with the windows up and the AC blasting. 

Social Media Provides Network Marketers With Reach

Image Source: Carlos Muza

As mentioned earlier, it’s better to use social media to win 50 customers per day rather than commit to the exhausting task of door-to-door sales. Social media channels provide the perfect platform for reaching your target demographic from the comfort of your home. The trick is knowing the right social media channel to use. You should only use channels your target audience frequents. 

Get Help With Social Media for Network Marketing

In-person communication is still a relevant part of the network marketing experience. However, the reach social media provides can help your business reach a wider audience faster. Uncertain about the best social media approach for your business? Schedule a consultation and let’s chat. 

If you’re looking for an effective way to build your network marketing business online I highly recommend the Attraction Marketing System provided by formly known as Elite Marketing Pro.

The purchase is just $27 if you buy in the first hour and will provide the foundation for everything you need to get your network marketing business started online the right way!


Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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