Everyone wants people to buy their products and services but we often look in the wrong places for these customers.
If we had a way of finding customers who already WANT to buy our stuff then life would be really easy not so?
Better yet what if we were able to find people who’ve already bought products just like ours? Then half your work is done.
So the big question is how do you find people who are already passionate about what you have to offer?
The answer lies in what is called the
3 money questions? Who is my ideal perfect prospect? What specific problems do they want to solve? Where can I find them?
So let’s dive in quickly!
Money Question 1: Who is my ideal perfect prospect
Always start with “who” before ever trying to sell anything. If you don’t know who your perfect client is, then you’re selling in a black hole.
One thing that you have to remember is that it’s never about your
product or service
, it’s always about your prospect.
Your product has no value if you haven’t sat down and thought about who’s going to buy it.
What you will realize slowly but surely is that the “Message to Market” is very important and starts with that Perfect Prospect.
Money Question 2: What problems do they have?
Everyone has problems so you need to sit and think about what are the problems that your product or service is solving.
Think for a minute about what your prospect wants.
Ask the questions:
What they want in their business?
What do they want in their family?
What do they desire or dream of day in day out?
Once you know what their problems are you have to determine how to utilize this information.
What ever their problems are they will want a solution for getting rid of that problem (your product).
Money Question 3: Where Do I find them?
So obviously the next question is where do I find my most passionate prospects?
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The answers to questions 1 and 2 lead you to the answer to this question.
Now if you’re using social media to find people then you need to look for products and services similar to yours.
Use people who’ve already liked pages selling what you have to sell.
Remember that platforms like Facebook have already done most of the work for you.
They’ve already done the research and know who likes what on their platform.
for more tips on how to capture these already eager to buy customers.
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I’m Hilary De Freitas
The Marketing Mom
My Mission: to bring as many moms back home and still earning a living!
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