Fact: People now spend twice or thrice as many hours online than they did two or three years ago.
This is the reason it is prudent for business owners or publishers to harness the potential of online channels to attract new followers, customers, or simply create awareness about your brand and service.
When I was just starting out as an online publisher and writer, I had to do
extensive research about digital marketing strategies, particularly online advertising. Back then, there weren’t that many sites that offered all the information I needed in one place so I had to browse through a ton of websites, took note of information I found useful to come up with a sound strategy by way of targeted online ads.
I must tell you that my journey wasn’t easy. Knowing theoretically what to do is totally different from implementing strategies so that they actually convert. Looking back, I spent so many hours testing ideas and carefully weeding out those that I found to be ineffective. I believe it is safe to say that I left no stone unturned in order for me to achieve my business goals.
Is there a need for you to advertise online?
My answer has always been a resounding yes. Online advertising is the real deal. As I mentioned previously, people are becoming more and more tech savvy so if you want your business to prosper, you have to invest in online advertising. You want to be able to connect and communicate with your targeted audience or market and nothing could be better than advertising your product and services online. While some people may try to convince you that print advertising is still the way to go, I believe no one will disagree with me when I say online advertising is more effective than ever. Furthermore, online ads are a cheaper alternative to print ads. You can start with a meager budget and just gradually increase it as your business grows. (better yet, you can also track your ROI)
How effective are Facebook ads?
Facebook is the most popular social media platform today so it’s but natural that Facebook ads also increase in popularity. This platform helps those who are promoting their products and services by providing different online promotion strategies you can try.
If you are promoting your professional services as an accountant or lawyer, for instance, you can promote your business through sponsored posts or by boosting your posts. You can also target a specific group of people, depending on the age, location, or hobbies. Facebook ads are an important component of social media and online advertising so you want to take it really, really seriously, learn the ropes or have someone do it for you.
What about Google Adwords?
Another type of online advertising, just as important as Facebook ads are Google Adwords. Come to think of it, Google is the most popular website in the world so it is but fitting that Google’s advertising platform is also one of the most popular ones, if not the most challenging and fun to master.
I hope you’re not having a hard time understanding the points I am driving at but if you are, maybe it’s more appropriate that you learn online marketing strategies from digital marketers who have made information dissemination part of their advocacy.
For example, if you want to learn the ropes of online advertising, you would immensely benefit from Tim Erway’s free webinar. By joining his webinar, you will learn how to implement your online ads. The webinar will also provide you with nifty yet very simple tricks on how to identify and find your target audience so that you’ll attract better leads and hopefully increase your site or business’ conversion rate.
Tim will also reveals his proven techniques on how to formulate ads that rake in real and consistent revenues. And you know what’s even greater, the initial investment wouldn’t even cost you more than $10. There are so many things to learn from Tim Erway’s webinar and if you follow them to a T, you can start saying hello to increased traffic, quality targeted leads, and a boost in revenues.