Why do you Even Need Goals for Social Media?
If you’re not a business owner, an entrepreneur or a marketing professional you’re probably asking this question. Heck I asked the question when I was an engineer and couldn’t give two hoots about marketing.
The reality is for years upon years upon years upon…… ok I’ll stop
For years marketing departments have struggled with one concept
RETURN ON INVESTMENT OF MARKETING SPEND.
Everyone in business knows you must spend money to make money.
Everyone knows that the marketing budget always seems higher than any other budget.
We also know that it’s really hard to “justify” marketing spend in a downturn.
So how do you demonstrate the need for marketing in the digital age?
You set goals!
Because Goals tell you what to track!
So the video above talks about the goals you need to set and the metrics that you track to measure those goals…. because in the digital age you can!
The basic goals that we look at in this video are
1. Increased Brand Awareness
2. Revenue Growth
3. Increase Traffic to websites
4. Building a Community
Ready to start setting your social media goals and actually reaching them?