So one of your resolutions is to create and design your very own product to sell!
The first thing you’ve probably realized is that online products are generally info products!
When you design and market your own products it is the first step in your online business career of truly owning your business.
If you’re selling someone’s product – you do HAVE a business, but you don’t truly OWN your business.
When I was first introduced to the concept I thought
“How in heavens name am I going to create a product?”
I wouldn’t lie to you.
I was just as clueless as I was on the first day of High School! (not too many years ago 😉 😉 )
But designing a product isn’t as hard as you may think.
First to begin if you’re even thinking about creating your own product
Then you’ve already gotten over the mind roadblock that you CAN NOT make money online.
You’ve already made up your mind to own a business online
Not just Have a business online.
It’s one of the first roadblocks of many you’ll have to get over.
You’ve probably heard of all the things you have to do when designing a physical product.
It takes time to design
Time to market
and most times there is a 50/50 chance that you’ll either win or lose
and lose alot of time doing that.
But with online marketing products it’s simple.
There are basically three things you need to do.
Once you do these three you’re ready to market that product.
1. Find a problem that you know how to solve
All products solve a problem.
You have to be able to identify a problem that you know how to solve.
If someone doesn’t know how to create and set up a blog.
Then your product can be creating and setting up a blog.
If you know someone who doesn’t understand Facebook PPC
your product can be a series of training modules on Facebook PPC.
The idea of information products is that it is all knowledge.
Knowledge holds the answers to questions.
If you had a question about taxes would go to someone who didn’t have the knowledge?
No you’d go to an Accountant.
When people jump on the internet they’re looking for answers to their questions.
And some are willing to pay for those answers.
Others prefer to go the FREE way – which can end up being your worse mistake (more on that later this month)
So your first step in creating your product
Find a problem.
2. Create two to three (or more) videos demonstrating how to solve the problem
Now obviously if you’re selling something you need to sell a solution.
That’s what people are buying.
So you have to demonstrate visually or through reading material how to solve the problem.
If I want to know how to change a tire it may be easier if you just show me.
In the online world
Showing means cutting a video!
It doesn’t have to be a long complicated video.
Do a quick power-point presentation and do a screen share using Zoom or Camtasia or Loom.
Don’t know how to do that – hit me up – and I’ll show you.
3. Include a bonus of 1-on-1 training
As part of your product offering you should offer something even more valuable.
Maybe Your time.
If your product is a training video, the people watching may want to try out the method and get feedback.
Just like a consultant, you’re offering your time for money along with the answer.
So you’re telling the person buying the product
“Hey I’ve given you the answer to your problem, but just in case you can’t follow instructions I’m available to you to ask questions.”
Doing something like that builds a lot of trust between you and the buyer.
They feel like you really do care about them solving this problem.
You’re not only interested in getting their money.
How many times have you bought an item from the hardware store, read the instructions and then still had to go online to figure out how to use it.
Your product shouldn’t be like that.
You want people to have access to you online after they’ve made the purchase.
I think it’s only right.
So here’s a quick bonus to your product creation process.
Bonus: Create a training webinar to market your product
Although this is the beginning of your marketing process you want to create a training video.
Give your potential buyers some information and training about the solution you’re going to offer them.
The interesting thing about this is even though you may give them the answers in the FREE webinar, they don’t own the webinar!
They still have to make a purchase to have the product for life!
So it’s a win-win!
Now Let’s Put it all Together
So now that you have your product, what do you do with it.
Now you’ve many options for delivering your product today.
Back when I got started you needed a lot of tools to connect to payment portals, video hosting, customer opt-in pages and the list went on and on.
I’ve even seen if you want to go the “free” route you can use tools like Google Classroom.
But since this is for business, I would recommend something like Thinkific.
It’s very easy to setup. But if you need any help doing that I’ll show you in a future post.
I hope you found value in this post.
Share if you did. And let’s see those products churning out!