If you’re building a business online – consulting, affiliate marketing or network marketing – you may be tempted to lead with the product first.

It’s a mistake that many people make because that’s just how things have been done in the offline world.

But if you examine the BEST marketing campaigns they never lead with the product.

They lead with an experience, a benefit, a desire, a pain…… and most importantly how their BRAND brings about that experience or benefit.

How their BRAND can take away the pain.

So if you’re a mompreneur like myself you want to lead with the VALUE that you bring to the table.

Lead with what you stand for.

With what you stand against.

All this encompasses what is called your brand.

Especially in the area of network marketing you’ve got to remember that people join people. You Inc. Is your Brand and that’s what people are going to join.

So listen into this training video today about How to Begin Developing and Building Your Personal Brand online.





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Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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