I love Pinterest! It’s one of those social media platforms that I love both as a consumer and as a professional marketer.

I’ve heard experts saying it for sometime now….more sales and organic reach happen on the Pinterest social platform.

Here are a few reasons why you should be Pinning on Pinterest

Pinterest opens the hidden door to new website visitors which eventually grows your sales. Every pin has a link…. use your links wisely!

Pinterest’s more than 70 million members strong social platform share and search for products and ideas. Average visitor spends 30 minutes browsing through boards and categories.

Pinterest users are buyers. they come onto the social platform for something to use or buy. Make a great product and they will buy from you instead of making it themselves.

Its a visual search engine. Create quality content and you will have a higher than average opportunity of creating organic shares of your pins that brings traffic to your website pages.

Users come to Pinterest looking for ideas of inspiration. Chance of them discovering you is pretty high based on what you upload to your boards and what boards you pin from one of your search sessions. Again, keywords are a vital part of your marketing strategy to successfully generate your traffic. Facebook’s purpose is to keep you connected and up to date with friends and family. You share moments, thoughts, feelings, joy, etc. Users have no intention of searching you out for a solution. All ads are interruption driven and thus is seen as annoying.

Promoted Pins on Pinterest are a business owner’s dream! When your promotion of your pin ends your pin is still there and it still has the ability to gain more reach. With a Facebook Ad campaign your promoted ad image disappears.

Pinterest analytics can better estimate future sales based on traffic and referral activities of users

Best news! Pinterest is female dominated. From other research, even in male-dominated markets women do most of the buying.

Want to know more? Want daily actions of using Pinterest Social Platform to generate traffic to your website? Here’s your link to our Broadcast 

We’ll be talking with an expert who uses Pinterest as her main source of leads and sales.

Former Disney Chef turned Small Business Mentor. Chef Katrina has mentored thousand of entrepreneurs in the network marketing industry, working with them to build their personal brand and online marketing strategies. Today she is known for her expertise in Pinterest Marketing. When not online, you can catch Chef dancing or playing with her dog.

She promoted a pin for 3 months and this pin still generates income one year later. Would you like to know her secrets? Sign up for Pinterest Pro today and become an expert on the social media platform specifically used by people to shop and buy.

Join us for an engaging session inside our Business Development TV Trinidad and Tobago.


Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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