I’m excited about today’s training. Now I know you’re a busy entrepreneur who knows the importance of social media but you’ve found yourself having to pull back because you don’t have all the resources or all the time. So today’s training we’re talking about some social media tools that make life a little easier.

Now we all know that social media could get a little overwhelming especially when you think that you’ve got to be on every social media channel. But there are tools that I’ve used over the years and some of these to assist other clients really get a handle on the “social media forest.” Some of them I’ve used constantly and others not so much. But this list is pretty comprehensive.

I found that this list seemed very comprehensive and even if you can’t find these or if you don’t like these specific ones that I’m going to be sharing with you today, you can always definitely look for competitors.

Categories of Social Media Tools

If we really think most social media tools they are divided into specific categories that help you take your marketing from conceptual idea, design and creation to distribution and follow up.

Basically a lot of the tools that you’re going to be using fall into these five categories

  1. Project Management
  2. Design (Graphics and Videos)
  3. Content Distribution and Management
  4. Research
  5. Analytics

And when you think of social media tools, we think of the scheduling tools, we think of being able to manage comments and chats and all of those types of things and having the calendar in front of us. Well that’s not always the only thing that you need for social media.

If you start with the end in mind, you’ll actually be starting on the type of tools that you want to be able to measure and track. These will be your analytic tools, then research tools, scheduling tools, design both graphics, and video. And then there’s project management tools.

The Big List of Helpful Tools

  • Canva
  • Buffer
  • Hootsuite
  • Trello
  • Monday.com
  • Coschedule 
  • Asana 
  • Post Planner
  • Tailwind
  • Later
  • Biteable
  • Wave.video
  • MeetEdgar
  • Mention
  • Bitly
  • Design Wizard
  • Grum
  • Sprout Social 
  • BuzzSumo (research)
  • AdEspresso 
  • WickedReports

Watch the below video for more details on each of these tools.

In a nutshell, the big list falls into the categories of your social media management – project management, design, the scheduling, the management, having a calendar, content distribution, your research, and then analytics.

If you haven’t reached the stage where you need all of those things, well that’s great! Maybe all you need is Canva and Hootsuite and you’re good to go.

But when you get to the stage where you’re running multiple channels and you’re managing maybe different team members to help you get your social media out, it’s going to be vital that you start pulling some of the resources and some of these tools together.

Connect with me if you’re ready to get help managing your social media.


Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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