Thirty-five.
That’s the number of markets Mary Kay has entered.
This beauty conglomerate, despite its size, couldn’t have achieved this feat alone.
There are more than 3.5 million Mary Kay Beauty Consultants who have helped Mary Kay become an indomitable force in the beauty industry.
Mary Kay’s robust network marketing framework protects consultants who take the time to establish meaningful relationships with customers. Therefore, there are some major no nos you should avoid if you want to succeed as a Mary Kay consultant.
Don’t Touch a Customer’s Face
Photo by ian dooley
Are you a trained beautician? If not, you shouldn’t apply makeup to a customer’s face. This protects you from the legal ramifications of a makeup job gone wrong. You wouldn’t trust a doctor’s administrative assistant to prescribe you medication right?
Additionally, Mary Kay believed strongly in empowering women. As a Mary Kay Consultant, you should empower your customers to make themselves look gorgeous. There’s an old saying that goes something like this, “Give a man a fish and you’ll feed him for a day; teach him how to fish and you’ll feed him for life.” Teach your customers how to effectively use Mary Kay products. Show, don’t touch.
I became a Mary Kay Consultant when I was a Varsity Track and Field student. There was so much that I didn’t know about makeup and skincare products at the time. However, I taught myself so that I could empower customers to effectively use Mary Kay products. Your job as a Mary Kay consultant is to teach your customers.
Don’t Sell Products Through Third-Party Websites
Photo by Romina Farías
We are in the digital age. Therefore, it’s not unreasonable to include online selling platforms such as Amazon or eBay right?
Read the fine print of your Mary Kay Consultant contract. You aren’t allowed to sell Mary Kay products on third party websites.
If you do, your site will be shut down and Mary Kay will take legal action. Poof! Your growing business is gone.
Don’t Use Social Media the Wrong Way
Photo by Hans Vivek
Using social media to market yourself as a Mary Kay Beauty Consultant is fine, and to be honest it is encouraged, but you just have to do it the right way!
It allows you to develop relationships with your audience and build connections and proper influence over them. Even though Mary Kay may not use these words, they are encouraging the principles of attraction marketing.
That’s what Mary Kay wants for its independent consultants. These relationships help you offer the best value to MK customers which is what digital customers want in this crowded world.
Nevertheless, it’s important to pay attention to Mary Kay’s social media guidelines before launching a social media marketing strategy.
Final Words
You can become a successful Mary Kay Consultant. However, it’s important to stay within the parameters of your contract. Three of the most common mistakes an Mary Kay Consultant can make were outlined in this article. Read through your contract to learn the others. Don’t have one yet? Schedule a call with me today and we’ll get yours signed today!
