If you had a dollar for every like on your page, how rich would you be? 

Oftentimes, we approach getting likes on social media with the same laser-like focus as the Jedi going into battle in the Star Wars movies.  

Hundreds of likes ultimately mean more sales right? If only it were that simple.

The truth is that likes are meaningless if you don’t understand how to convert those likes into valuable engagement.  How well your audience engages depends on your content and growth strategies. Good content attracts a continuous stream of traffic in the long-term. However, that good content should also lead prospects to additional engagement opportunities with you.  It’s about building a captive audience and leading them through the sales funnel to eventually become paying customers.

Furthermore, engagement is more than just likes. It’s comments, shares, DMs…all the social media interactions that demonstrate a connection with your brand. Getting a like is great but you need to invite your audience to do more than like your posts. Here are some ways that you can encourage a higher level of engagement with your brand. 

Image Source: Pexels

How to Include Invites in Your Social Media Content

  1. Include links to sign-up forms in your blog posts.

Blogging forms a meaningful part of content strategy. It also forms an important part of your social media strategy; blogs should be shared on your social media platforms.  They offer a perfect opportunity to establish your brand as a thought-leader in your niche. Additionally, they can help you guide potential customers through the sales funnel if you have a relevant call-to-action. For example taking a 10- minutes Social Media Audit! 

For instance, let’s say that you’re a jewelry store owner who sells exotic, Caribbean inspired jewelry. You can create blog articles surrounding common questions asked about jewelry and include a link for a VIP customer sign-up form within the article. Some blogs even allow you to include a contact card in the blog post. Inviting customers to sign up helps you take them a step deeper into your sales funnel. Otherwise, they would just absorb the content of the blog post and move on with life.

  1. Ask followers to share posts.

There’s nothing wrong with including a clear statement in your social media posts that prompts your followers to like and share the post. You get more exposure for your brand when your content is continuously shared. Encourage your followers to share, share and share some more! (You may want to check with the guidelines of different social platforms to make sure they are “ok” with doing this first.)

  1. Encourage comments.

All posts don’t have to be blog articles or  something encouraging followers to buy more of your products. You can create a post that simply asks a question and encourages people to comment. These types of posts are great for Instagram, Twitter and Facebook. They can also be a great way to get customer feedback or come up with new blog post ideas. 

Final Words

Are you only focusing on the number of likes on your social media posts instead of the quality of engagement with your followers and actually using techniques to get leads and sales?

Likes aren’t your golden ticket to increased ROI on your social media pages. It’s time to kick your engagement strategies up a notch by inviting your followers to respond to a call-to-action. Schedule a consultation with me and I’ll show you how!  


Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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